PVR INOX unveils 11-screen Superplex in Hyderabad

PVR INOX Limited has announced the expansion of its Inorbit Mall, Cyberabad property into Hyderabad’s first Superplex. Five new screens have been added to the existing six screens at Inorbit Mall, taking the total number of screens to 11. With this addition, this property has the highest number of auditoriums in the city. The Superplex features three premium formats — Luxe, PXL, and 4DX.

This is the first PXL screen in Telangana, featuring a 55-foot-wide screen, RGB laser projection, Dolby Atmos sound, and recliner seating.

The three Luxe screens are equipped with recliners, and an in-house chef-led menu. The 4DX screen will be the third in the city, and will bring motion seats and effects such as wind, fog, scent, water, and snow that add to the viewing experience.

The Luxe lounge has curated furniture, an open kitchen, and a pool table.

Across the 11 screens, the Superplex houses 1,368 seats, including 210 PXL seats, 107 Luxe seats, 104 4DX seats, and 947 mainstream seats.

During the launch event recently, Ajay Bijli, managing director, PVR INOX Limited, said, “With 11 screens and three premium formats, we aim to offer a wide range of viewing choices.” Executive director Sanjeev Kumar Bijli added, “The mix of Luxe, PXL, 4DX, and mainstream screens gives Hyderabad viewers strong choice in a single location.”