Insights on crypto’s new marketing logic from Bitget Wallet CMO Jamie Elkaleh
As part of Outset PR’s Web3 communications talks, the agency founder Mike Ermolaev recently spoke with Jamie Elkaleh, CMO of Bitget Wallet, about how marketing changes when a crypto wallet evolves from a trading tool into a broader financial interface. Summary Crypto marketing is moving towards utility-driven adoption, where product experience and real-world usability play…
