Shaping the future of mobility: The transformative power of automotive design

The transformative power of automotive design. The article is authored by Ajay Jain- Head of India Design Studio at Tata Motor.Design is often perceived as the art of creating visually pleasing concepts. However, in the automotive industry, it transcends mere visual appeal— it shapes materials into sophisticated, purposeful vehicles and translates complex technologies into intuitive,…

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Why Tata Motors didn’t rebrand ‘Harrier’ EV: Company eyes 50% EV share

Shailesh Chandra, Managing Director of Tata Passenger Electric Mobility. Based on an interaction conducted by Arpit Mahendra. Tata Passenger Electric Mobility has further expanded its lineup of electric cars with the highly-anticipated launch of the electrified version of its popular nameplate, the Harrier. With the launch of the Harrier EV, the company’s stable now consists…

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