Festive retail strategy: Brands go big on discounts; hope early season boosts sentiment
This is an AI-generated image, used for representational purposes only. Retailers in India are ramping up discounts, accelerating deliveries, and launching extended sale events this festive season, aiming to revive discretionary spending after a year of sluggish consumer sentiment. With festivals such as Teej, Raksha Bandhan, Janmashtami, and Ganesh Chaturthi falling earlier this year, brands…
