MUMBAI: January is being observed as National Road Safety Month, but the urgency behind this year’s theme — ‘Zero-Fatality Month’ — is less commemorative and more corrective. With over 1.7 lakh people dying on Indian roads every year, the equivalent of more than 450 deaths a day, road crashes have quietly become one of the country’s most persistent and under-acknowledged public health emergencies.In response, the Maharashtra government, acting on a directive from the Ministry of Road Transport and Highways (MoRTH), has enlisted the technical support of SaveLIFE Foundation (SLF) to help implement scientific, measurable road safety interventions across the state. The focus is on moving beyond awareness campaigns towards institutionalised change — embedded in road design, enforcement systems, trauma care and local governance.At the heart of this effort is SLF’s Zero-Fatality model, which is already being implemented across 100 national highway stretches through the Zero Fatality Corridor (ZFC) programme and across 100 districts under the Zero Fatality District (ZFD) programme. On several of these high-risk stretches, fatalities have fallen by 30 to 60 percent, according to SLF, through a combination of data-driven diagnostics and on-ground interventions.As part of the ‘Zero-Fatality Month’ framework, SLF has proposed a structured, week-wise, district-led action plan focused on measurable outcomes rather than symbolic compliance. The first step requires districts to use crash data to identify their three most dangerous corridors and ten highest-fatality locations, along with analysing patterns related to time of day, type of crash, and vulnerable road users.Once risks are mapped, districts are expected to deploy interventions across four pillars. Engineering measures include speed calming, better signage and road markings, improved lighting, pedestrian infrastructure and safer junction design. Enforcement focuses on zero tolerance for speeding, drunk driving, wrong-side driving and non-use of helmets and seatbelts. Emergency response includes positioning ambulances closer to crash hotspots and strengthening trauma care preparedness. The fourth pillar involves community engagement, particularly targeted awareness for high-risk groups.Progress is tracked through weekly monitoring and standardised reporting by district task forces, followed by mid-month state-level reviews to enable rapid correction and scaling.“India’s road crash crisis is not unsolvable. With stronger systems and coordinated action, many road crash fatalities can be prevented. Losing over 450 lives every day on our roads is the equivalent of a major air crash unfolding daily, yet it rarely triggers the urgency it deserves. What our work across highways and districts has consistently shown is that when science-backed road design, strict enforcement, robust trauma care, and district-level accountability come together, fatalities fall—often by 30 to 60 percent. As such, this National Road Safety Month, we must move beyond intent and awareness to measurable action on the ground. Zero fatalities is not an aspiration; it is an achievable outcome when governance owns road safety as a public health priority. We are delighted to be supporting MoRTH and the administrations of various states and union territories for this initiative,” said Mr. Piyush Tewari, Founder-CEO, SaveLIFE Foundation.A distinguishing feature of SLF’s approach is its emphasis on local adaptation rather than one-size-fits-all replication. Its six-step model — partnerships, data analytics, on-site audits, tailored interventions, impact measurement and replication — is designed to embed safety practices into local governance rather than operate as an external programme.Several states, including Maharashtra, have already begun mobilising transport, police, health, education, and urban and rural local bodies to operationalise MoRTH’s directive. The shift underway is not simply about safer roads, but about redefining road safety as a core function of public administration — one where success is measured not by campaigns launched, but by lives saved. If Zero-Fatality Month succeeds, it will not be because people were reminded to be careful, but because systems were redesigned to be safer.
