Pune: BMW India is on the path to achieving its aim of a 30% share of electric cars by 2030 amid a slowdown in the demand for EVs in the broader industry. The German luxury car maker’s India president and CEO, Hardeep Singh Brar, said the company is witnessing traction in the EV portfolio. With the current EV share in total sales at 21%, he expects the target is “definitely doable”.BMW India saw significant growth of 246% in EV cars between Jan and Sept, making it possible for the carmaker to double its EV share to 21% from 10% last year. It sold 2,509 cars in the first nine months of 2025. With this kind of growth expected to sustain going ahead, the company might reach the milestone even before 2030.The pricing of EVs is a crucial factor for BMW for rapid growth in numbers. At the industry level, there is still a price gap between petrol, diesel, and electric cars. Electric cars are more expensive by 10 to 20%. However, BMW has priced EVs on par with its gasoline-fueled vehicles. This gives buyers the option to even make savings in fuel costs, Brar explained.Secondly, the most common factor is range anxiety. There are not many cars that offer a range of over 500 km, and Indian car owners do not drive beyond 400 km in a day. So that issue is also resolved. “Thirdly, the luxury customer is more inclined towards sustainability and the environment. So that factor also plays in our favour,” he said.Overall, the company registered a sale of 11,978 cars during the period, with 13% growth over the previous year. It is expecting to continue with the same trajectory in the next year.
