Bollywood actor Abhishek Bachchan. File
| Photo Credit: Nagara Gopal
The Delhi High Court said on Wednesday it would pass an order on Bollywood actor Abhishek Bachchan’s plea seeking to protect his publicity and personality rights against unauthorised use of his image, likeness, persona, and creation of fake videos.
Justice Tejas Karia took on record the note submitted by Mr. Bachchan’s counsel regarding the defendant entities against whom he was seeking relief.
“We will pass an order,” the court said.
On September 9, the court also heard a similar plea by Aishwarya Rai Bachchan, who sought to protect her personality rights and to restrain online platforms from illegally using her name, images, and creating AI-generated pornographic content.
Explicit material
Advocate Pravin Anand, representing Mr. Abhishek, said the defendants are creating AI-generated videos of the actor and creating fake photos signed by him and also sexually explicit material.
He argued the defendants, including several unidentified parties, are using artificial intelligence and deepfake technology by morphing or superimposing the face of the plaintiff to create distasteful videos of him and images that are “sexually explicit.”
The counsel said these images or videos are not authorised by Mr. Bachchan, and the defendants are also engaged in illegal merchandising, including making posters and selling signed photographs, claiming they are signed by the actor.
The plea said misappropriation of any attribute of the plaintiff’s persona without her express permission for a commercial purpose is liable to be restrained on the basis of the traditional conception of publicity rights.
The suit has arrayed as defendant entities Bollywood Tee Shop, Tee Public, Ice Poster, Top Pix, Wallpaper Cave, Wallpaper.com, GM Authentic Autos LLC, JS Sham Rock, and Etsy.
Published – September 10, 2025 11:46 am IST
