Trading Apps & Finfluencers | The D.I.Y. revolution


A quiet revolution has reshaped India’s financial landscape over the past five years. What began during the Covid-19 lockdown as a digital detour for bored young Indians has morphed into a full-fledged retail investing movement, fuelled by smartphone apps and financial influencers. Together, they’ve turned stock trading from a specialist’s game into a mass-market phenomenon—one that’s aspirational, but increasingly risky too.



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